BIG Culture and Arts Festival

Big: Culture & Arts Festival is a grassroots, community-built festival that brings an eclectic mix of artists, partners, audiences, and communities from across Florida and beyond into a world of art and culture in the heart of Downtown Gainesville, Florida. It’s produced by Jahi Khalfani and Laila Fakhoury through their brands Dion Dia and How Bazar.

In 2026, the festival consisted of eight stages and more than 100 artists over three days. With it being the festivals biggest year yet with headlining acts Earl Sweatshirt, The Alchemist, Liv.e, Rae Khalil, and many more, the merch had to capture the new scale of the fest.

“One of the best 2026 festival line-ups” – FADER

“The star-studded Florida music festival” – SoundFynd